THE CHALLENGE
To take the concept idea of “Makeup for men” and create one of the biggest men’s grooming brands in the UK in 12 months.
STRATEGY
To design a well recognisable logo and product range with consistent branding. To incorporate products aimed for men and scale on social media through organic and paid content.
SLEEK BRANDING
ensuring the initial branding and product design was stylish, practical and discreet to appeal to all consumers, providing the target audience was new to the world of makeup.
INDENTIFYING CONSUMERS
The brand had a set target audience in mind, however as this was a new to market product we knew it was important to start putting out content to get the data of who was actually interested.
RAPID SCALING
Producing high quality, engaging content to educate potential consumers on the benefits of makeup for men.
16
PRODUCTS DESIGNED & LAUNCHED
10k+
UNITS SOLD
CAMPAIGN RESULTS
