THE CHALLENGE
To introduce The Lucky Club hospitality brand to London, from the launch in May 2022. To grow the social media account from zero to 3k+ followers within 3 months, using organic methods.
STRATEGY
To start, we organised for hyper-local London lifestyle influencers to attend the launch party of The Lucky Club Camden to create a buzz. We then created high quality still and video imagery to curate the Instagram feed and focused on Reels and new Instagram features to gain and sustain target followers. This then converted into bookings and revenue.
UTILISING INFLUENCERS
Identifying content creators within the niche to share a gifted experience as The Lucky Club with their followers.
EXPLOITING NEW FEATURES
Using reels and other new features on Instagram for fast growth.
CREATIVE CONTENT
Creating thumb stopping engaging aesthetic content to sell an aspirational yet achievable lifestyle to customers.
3.5k
NEW INSTAGRAM
FOLLOWERS
CAMPAIGN RESULTS
