To raise awareness of exclusive LEGO products at Selfridges and drive traffic into store (pun intended).
To create viral images to champion exclusive LEGO products only available in store. Inspired by the visual concept of scale, I commissioned artwork to be created showing the LEGO products parked at the popular destination (synonymous with supercars) outside the flagship Selfridges store in London.
Nodding to the fun of toy cars, this playful concept brings together a light hearted yet commercial angle.
Utilising a recognisable image of the Selfridges store and the undeniable visual cue of a LEGO set to remind customers where they can purchase this product.