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THE CHALLENGE

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To raise awareness of exclusive LEGO products at Selfridges and drive traffic into store (pun intended). 

STRATEGY

To create viral images to champion exclusive LEGO products only available in store. Inspired by the visual concept of scale, I commissioned artwork to be created showing the LEGO products parked at the popular destination (synonymous with supercars) outside the flagship Selfridges store in London. 

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PLAYFULNESS

Nodding to the fun of toy cars, this playful concept brings together a light hearted yet commercial angle.

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FAMILIARITY

Utilising a recognisable image of the Selfridges store and the undeniable visual cue of a LEGO set to remind customers where they can purchase this product.

CAMPAIGN RESULTS

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970%

INCREASE IN ORGANIC LIKES & ENGAGEMENT

871%

FURTHER COLLABORATIONS BETWEEN THE TWO BRANDS

ORGANIC REACH INCREASE

INTERESTED IN
WORKING WITH US?

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