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THE CHALLENGE
To take a growing beauty brand's TikTok account and convert users to buy on TikTok Shop.
STRATEGY
To focus on engaging content that would keep a viewer interested whilst educating the viewer on the platforms shopping feature.
FAMILIAR CREATIVES
Ensuring we created videos that were a familiar format to the beauty community on TikTok to install a sense of trust.
VIDEO HOOKS
Coming up with engaging hooks and video story lines to keep users watching the video until we introduced the call to actions.
EDUCATE
Subtly introduce to the users the ways of how to shop on TikTok's new shopping platform to allow them to feel familiar once they were ready to purchase something they liked.
1.2m
TIKTOK VIDEO
VIEWS
CAMPAIGN RESULTS
950%
VIDEO VIEW INCREASE
1m+
NEW VIEWERS INTRODUCED TO TIKTOK SHOP
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