IMG_9223.PNG
17.png
IMG_9222.PNG

THE CHALLENGE

2_edited_edited.png

To take a growing beauty brand's TikTok account and convert users to buy on TikTok Shop.

STRATEGY

Mate graphics-14 copy 2_edited.png

To focus on engaging content that would keep a viewer interested whilst educating the viewer on the platforms shopping feature.

FAMILIAR CREATIVES

Ensuring we created videos that were a familiar format to the beauty community on TikTok to install a sense of trust.

VIDEO HOOKS

Coming up with engaging hooks and video story lines to keep users watching the video until we introduced the call to actions.

EDUCATE

Subtly introduce to the users the ways of how to shop on TikTok's new shopping platform to allow them to feel familiar once they were ready to purchase something they liked.

1.2m

TIKTOK VIDEO
VIEWS

CAMPAIGN RESULTS

IMG_1184 copy 2.PNG
IMG_1184 copy 2.PNG

950%

VIDEO VIEW INCREASE

1m+

NEW VIEWERS INTRODUCED TO TIKTOK SHOP

INTERESTED IN
WORKING WITH US?

2.png