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THE CHALLENGE
To create a standalone image for the launch of the Gorillaz G Foot clothing range, with products exclusive to Selfridges.
STRATEGY
Work with the Gorillaz team to create an image that represents both the heritage of the Selfridges and Gorillaz branding, and featuring the new product.
FAMILIARITY
Utilising a recognisable image of the Selfridges store and the undeniable visual cue of the Gorillaz cartoon characters to inform customers where they can purchase the exclusive collaboration.
HERITAGE
blending the old and new, with Gorillaz cartoon characters in front of Selfridges’ iconic brass signage.
466%
INCREASE IN ORGANIC LIKES & ENGAGEMENT
CAMPAIGN RESULTS
621%
ORGANIC REACH INCREASE
INSPIRED OTHER DEPARTMENT STORES TO RECREATE THE IMAGES (NOT NAMING ANY NAMES)
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