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THE CHALLENGE
To become the most popular all-female nightclub event in London by growing the brands TikTok & Instagram accounts from zero to 50k followers, leading to conversion of ticket sales.
STRATEGY
We set out to create an organic growth plan that would gather attention from the target audience, by creating content and working with influencers that resonated with the niche demographic.
TREND FOCUSED CONTENT
Exploiting already trending sounds, concepts and hacking the algorithms nuances.
UTILISING NICHE INFLUENCERS
Identifying content creators within the niche to share G.IRL with their followers
CONSISTENCY
Ensuring that G.IRL content was seen regularly and consistently, building trust with followers/customers.
76k
NEW TIKTOK FOLLOWERS
110k
ORGANIC WEBSITE VISITORS
CAMPAIGN RESULTS
11.6k
NEW INSTAGRAM FOLLOWERS
3000+
TICKETS SOLD
£84k
IN ORGANIC REVENUE
58m+
ORGANIC VIDEO VIEWS
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