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THE CHALLENGE
To position FLANNELS at the forefront of fashion culture, further strengthening the brand vision of being the leader of “New Luxury”.
STRATEGY
To create visual video content that shows FLANNELS presence at LFW, through their specific tone of voice and laddering up to their brand principles. Creating a series of social first content showcasing FLANNELS’ take on that seasons trends from fashion, to make up and hair.
BEING PART OF THE CONVERSATION
ensuring FLANNELS stays relevant by being front row at LFW & delivering valuable behind the scenes content not normally available to general public.
AUTHORITY
showcasing the team at FLANNELS having fashion authority, which in turn persuades customers buying decisions.
17.7k
INSTAGRAM ORGANIC VIEWS
CAMPAIGN RESULTS
1st
PIECE OF FASHION WEEK CONTENT FOR FLANNELS
MOST SHARED PIECE OF CONTENT INTERNALLY WITHIN THE FRASERS GROUP
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