To position FLANNELS at the forefront of fashion culture, further strengthening the brand vision of being the leader of “New Luxury”.
To create visual video content that shows FLANNELS presence at LFW, through their specific tone of voice and laddering up to their brand principles. Creating a series of social first content showcasing FLANNELS’ take on that seasons trends from fashion, to make up and hair.
BEING PART OF THE CONVERSATION
ensuring FLANNELS stays relevant by being front row at LFW & delivering valuable behind the scenes content not normally available to general public.
showcasing the team at FLANNELS having fashion authority, which in turn persuades customers buying decisions.